Primer

One of the original skincare and makeup hybrids, face primer is often the unsung hero of our makeup routines. Our advice? Never underestimate the power of a primer. From evening out your skin tone, minimising the look of pores and helping your makeup look last longer, to keeping your complexion hydrated and more, primer is that one post-skincare step that can make all the difference. Makeup artists love the NARS primer and the Charlotte Tilbury Flawless Filter is ideal for a smooth and radiant canvas. We love the sculpting REFY Primer and pore-perfecting Hourglass Primer, too, and our edit has them all...

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In stock only
30 sold today
Skin Nova
VIEVE
£11.20 - £52.00
20% OFF
New
Grip Trip Hydrating Primer, 30ML
Fenty Beauty
Price reduced from £29.00 to £23.20
FREE GIFT
20% OFF
New
Grip Trip Mattifying + Blurring Primer, 30ML
Fenty Beauty
Price reduced from £29.00 to £23.20
FREE GIFT
20% OFF
25 sold today
Hollywood Flawless Filter
Charlotte Tilbury
Price reduced from £39.00 to £31.20
20% OFF
Ultra Sun Protection SPF 45 PA ++ Anti-Glycation Primer
Chantecaille
Price reduced from £92.00 to £73.60
FREE GIFT
20% OFF
12 sold today
Wonderglow Face Primer
Charlotte Tilbury
£12.80 - £32.00
20% OFF
Invisible UV Flawless Poreless Primer SPF50
Charlotte Tilbury
Price reduced from £40.00 to £32.00
20% OFF
10 sold today
Face Primer: Glow And Sculpt
REFY
Price reduced from £24.00 to £19.20
20% OFF
Super Skin Nova
VIEVE
Price reduced from £39.00 to £31.20
20% OFF
Veil Mineral Primer SPF 15
Hourglass
£19.20 - £45.60
20% OFF
Milk Makeup
£14.40 - £28.00
20% OFF
Hollywood Flawless Filter
Charlotte Tilbury
Price reduced from £39.00 to £31.20
20% OFF
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Your Questions, Answered

The first step in your makeup routine, a face primer is a base product that preps skin for makeup and acts as a film of protection between your skin and foundation.

Makeup primer can do lots for your makeup and your skin! From creating a smooth canvas for makeup to helping your foundation last longer, minimising the appearance of pores and keeping skin hydrated for hours on end, you’ll find there’s a primer for every makeup need as well as skin type and concern. For lasting hydration, Milk Makeup Hydro Grip Primer is a sure win. To conceal redness or fine lines and wrinkles, try the iconic Hourglass Primer.

The texture of a primer often resembles a moisturiser or serum, which is why it’s best to apply it with your fingers. A few minutes after your moisturiser (or SPF if you’re using it during the day), start by applying a pea-sized amount on the centre of your face and blend it outwards – focusing on areas like your T-zone or anywhere you have concerns. Allow it to set for a minute or two before applying the rest of your makeup.